Top 5 Conversation Media Platforms That Advertisers Are Using To Drum Up Business
Updated: Feb 15
Marketers and Advertisers are now in the "Relationship Era" of marketing. What does this mean? Although cost, marketing, sales play a huge role in selling a service and a product, the current marketers are more focused on maintaining a good relationship with consumers.
What are the reasons behind this wave of change that marketers from all sectors seem to follow? We can see the reason in this 2021 stat report.
89% of shoppers are loyal to brands that share values.
73% of consumers like a brand that delivers helpful customer service.
13% of consumers would pay 31-50% more for your products or services if they were under the impression that your business is making a positive impact on the world.
73% of people prefer brands that deliver a personalized shopping experience.
82% of consumers feel better about a brand who have customized content
Good brand marketers understand these consumer needs. Marketers try and implement value in brands, personalize the shopping experience, work efficiently on delivering good customer service, and take on non-profit causes.
Dove is a beauty brand, In a 2004 survey of 3000 women from different countries, only 2% thought they were beautiful. Dove understood that unrealistic expectations media sets for women make women lose confidence. And hence began their revolutionary "real beauty campaign" in 2004. As a result of their tearjerking ads and proactive initiatives to build women feel more confident in their skin, they became the number one choice for soap in the US. Their sales raised from $2.5 Billion to $4 Billion in the first 10 years.
There are many examples of brands that were successful in making similar connections with their audience by not only delivering the product but also catering to consumer's emotions.
More recently brands have been using Conversation Media that allows them to connect with users in a fun way. Conversation Media covers every visual aspect that makes online conversations fun and engaging like Emoji, Stickers, Animoji, Memes, GIFs, Avatars, etc. With conversation media marketing, marketers can become a part of users everyday conversation. And many brands have been adapting and taking advantage of this already. A brand usually needs to make 5-7 impression before a user considers to buy from it. But users are now more aware of where that impression comes from. Is it coming from a trusted friend sharing a fun GIF or a random ad on Facebook that he/she will probably scroll?
If you are a marketer looking for out of the box marketing ideas than the untapped potential of conversation media might be exactly what you need.
Here is a list of Conversation Media Platforms that can make Conversation Media Marketing Happen for you.
Holler is a tech company bringing together brands and conversations. Meme culture is all the rage with Millenials and Genz. Holler used this to help chipotle connect with these users using their favourite meme culture.
In their recent collaboration with Chipotle, Holler created an irreverent and entertaining campaign that highlighted chipotle's delivery offering. Chipotle's already had a great social media presence and this fun campaign brought joy to chipotle's target audience in a way that resonated with them. There are many other brands like HBOmax and Orbit who have also collaborated with Holler using GIFs, Stickers, and Emojis.
Brands Who Can Use Holler for Conversation Media Marketing - Holler is a versatile platform making it ideal for most brands.
2 Bobble AI
Bobble AI's keyboard application delivers brands to users by understanding real-time user intent. Bobble AI has created sharable content for brands like Sunfeast Yippee Noodles And Kingfisher which is enjoyable for the audience. Most of this content caters to themes that users base of Bobble AI would like to share. Also, the stickers that Bobble created for these brands are customizable by the users who can add their faces to the sticker templates and share them with their loved ones. This kind of customizable content give makes users feel unique and allows brands to become a part of the conversation and make a very personal connect.
They also recently collaborated with Robin Hood Army in their initiative #Treesfor2050. In addition to making sharable sticker packs, they also contributed by planting a tree for each sticker share.
Brands Who Can Use Bobble AI Platform for Conversation Media Marketing - Any kind of brands with a variable budget can use Bobble AI. Brands trying to reach the versatile Indian audience can see Bobble as their best bet.
3 Snapchat And BitMoji
Virtual avatars like BitMoji are a significant part of our virtual identities. A lot of people use these as their display/profile pictures for a number of online platforms. People really identify with their avatars. These avatars either represent how they are or what they want to be. People find these avatars and the look they create as a power full form of self-expression on the internet. Brands have been using Snapchat and its very popular BitMoji feature for Branding.
This has especially been good for fashion tycoons like Ralph Lauren and Steve Madden who have used BitMoji to spread the word around their clothing lines. So people will be able to dress up their avatars in branded looks from high-end clothing lines. Brands like Levi and Jordan have also collaborated with Snapchat and BitMoji. Snapchat with its filters is great for branding for all kind of brands but these fashion brands are becoming a part of users identity by providing a very customizable service.
Brands that can also use collaboration like these are - Brands that make handbags, jewellery, shoes, aspects and sunglasses, food industry, and the potential is unlimited.
Genies like BitMoji is also a player in the world of Conversation Media and Conversation Media Marketing. Its avatars look great and are giving quite a competition to BitMoji. Genies have collaborated with Cheetos making a bunch of really cute Cheetos branded avatars. At first, Genies was more focused on celebrities but to expand to everyday consumers using 3D avatars and expanding them to social apps like GIPHY and GUCCI.
Brands that can also collaborate with Genies are - Brands who are weaving marketing strategies around avatar marketing.
GIPHY is the biggest GIFs library and the proverbial early bird when it comes to GIFs. Most keyboard application has GIPHY as their default GIF library. GIPHY serves more than 100 millions consumers who share more than 1 billion GIFs each day. GIFs are a great tool for meme marketing as well.
From Denny’s using humour by repurposing their food throughout their blog with their Moonwalking Sandwich Shoes to Starbucks GIFs campaign that made quite a mark. There are a number of GIF campaigns to talk about.
GIPHY is good for any brand looking for GIF marketing.
Whereas GIPHY, Snapchat, and Genies are restricted to just one form of Conversation Media platform like Holler and Bobble AI provide an array of opportunities with a different form of Conversation Media. But all of them are still pioneers to a new era of marketing that is building on the way brands build relationships with users.