- Conversation Media
Top 5 Branding Ideas That Will Help Your Business Grow In 2022
Are you intending to establish a business or have you already launched one and are seeking for fresh growth strategies? Keep in mind that the business issues vary from year to year. Due to ever-increasing competition, market circumstances are shifting. One of the reasons why rapid business growth is difficult to achieve is that consumers are hesitant to take a brand seriously.
Consumers don't trust brands in 54 percent of cases, according to a poll.
So, in today's ever-so-competitive and ever-so-chaotic industry, what do you believe will hammer trust into your potential customers and set your new company apart from the rest of the previously established brands? In a nutshell, branding! A company's personality is defined through its branding.
Good branding, which is a complex blend of voice, tone, color palettes, font selections, and stories, leaves a lasting impression and distinguishes a company from its competition. Which brand do you think of when someone mentions a 'visionary'? We would say, Apple!
People and companies are reacting in a variety of ways to a pandemic-dominated 2021. Some want the reassurance of the traditional distant marketing by brands. Some want to create a deeper connection with the logos they've put their trust in.
Some folks simply want to put on some neon, turn on the strobe lights, and dance. It's a changing market and most of the change is happening on the online platform.
We'll discover how the epidemic, political movements, and climate catastrophes influenced how consumers connect with companies in 2022.
These are the top branding ideas that will help you soar ahead of your competitors in the market this year.
1. Giving your brand a cause and purpose
It is already carved in stone that a company with a goal to make the world a better place would cultivate stronger relationships with its consumers. Consumers are becoming increasingly dissatisfied with profit-driven enterprises that provide no purpose.
Consumers will be more devoted to brands that take the time to describe the issue they intend to improve — whether it's social justice, environmental issues, or something else — and why it matters in 2022.
As individuals continue to choose one brand over another based on similar values, this tendency is likely to become a front-line expectation from customers.
But be wary of the critical eye of the public. It's simple for folks to tell the difference between the fake and the real. If you want to see positive change in the world, be honest and open about how you're making a difference.
For instance, Dove, a personal care brand, was ahead of the game when it came to using purpose-driven marketing to develop brand relevance. After seeing that current emojis, Dove teamed with Snaps to build an emoji keyboard that includes 27 unique curly hair emojis in a variety of hair colors and skin tones in one of their campaigns.
Dove has changed the age-old idea of beauty by empowering women by increasing their self-esteem and confidence. Their marketing efforts emphasize the idea that beauty is more than meets the eye, and that it comes in many colors, shapes, and sizes.
They don't even mention their product; instead, they demonstrate that their company cares about women. Over time, their revenues have exploded as a result of their communication emphasizing the company's mission. Well, can you get any better than that?
2. Branding through emojis, memes and GIFs
Your content strategy should mix important factual information with enjoyment and inspiration, according to the golden marketing guideline! Conversation media including memes, emojis, GIFs, avatars have evolved into their own kind of digital communication, serving as a method to respond to current events in a lighthearted manner.
What was once considered an online counterculture has now made its way into mainstream communication. Such entertainment and relatable material is a fantastic method for businesses to reach out to new audiences.
If you create a GIF-meme or sticker that resonates with people, you may expect a surge in social shares and conversation at a time when online conversations are dominating face-to-face ones! Utilize the power of media in your email newsletters, social media posts, videos, and blogs in 2022.
3. Highlighting retro themes
Who would've thought that Y2K fashions from the '90s would make an appearance in 2022? But here we are when the world of branding has been hit with this nostalgia. Expect to see more design trends from the late 1990s and early 2000s, like strong colors, clashing patterns, and quirky, handwritten typefaces.
This branding movement has numerous references, including yuppie cocktail evenings, early MTV, pioneering house DJs, and the earliest home computer games, with its unorthodox text alignment, flamboyant dancing figures, and Tron-style grid patterns.
You know it's time to roll up your jacket sleeves and plug in your boom box when brands you wouldn't ordinarily associate with the scene, including food and beverages like Planters, church services, art conferences, Discord go retro!
For instance, after two decades, the fast-food behemoth, Burger King, has ditched its rainbow logo in favor of a more traditional design. The 2021 makeover by creative studio Jones Knowles Ritchie is based on an old 1990s design and aims to make the brand "less synthetic and artificial, and more genuine, crave-able, and appetizing."
4. A shift to hybrid connections
We heard a lot about the significance of human connection, social contact, and community throughout the epidemic. Brands quickly responded to the demand, forming online communities for their customers to stay connected with both the brand and each other.
And though While a huge section of the population will be "back to normal" in 2022, many will still choose at-home mobile interactions. Your brand will do well to maintain a sustainable, relatable online presence to prevent losing your most responsive platform. This new development isn't going anywhere anytime soon!
Facebook is introducing audio rooms, Twitter is introducing Spaces, and the number of individuals using Bitmoji online identities has increased since its inception. We're used to hearing that people's attention spans are shortening, yet styles that allow for a larger dialogue appear to be gaining traction.
If you're planning a personal brand strategy for 2022, make sure you leave room for deeper dialogues with your audience. It may be a weekly Instagram live, a strategy to strike up an engaging chat in comments, or a Facebook group.
5. Increase in email marketing and newsletters
Email newsletters were the most popular method of content marketing for 81 percent of B2B marketers in 2020-21.
The emergence of sponsored newsletters can be attributed to a variety of factors. As a result of the pandemic, we witnessed a significant loss of media positions, and this development provides an income stream for journalists to be self-sufficient. Overall, a trend toward subscription-based content appears to be on a smooth accelerated ride.
While there may be some glitches to iron out in order for this trend to continue around in 2022, companies who prioritize exclusive-access content that is both instructive and interesting will be ahead of the game.
Marcs' example of how to utilize Animated Newsletter GIFs was fantastic. In one of their newsletters, the GIF cycles through numerous versions of the same product using a basic animation. You could see whether you want the red shirt or the white shirt with patterns right away.
This form of GIF presentation allows users to compare and contrast immediately!
Create compelling material, including thought leadership, how-to, and news about new services/products, to offer value to your subscribers' inboxes.
To determine whether your newsletter is effective, pose a question to yourself whether the material aids in the development of a relationship with subscribers boosts retention and engagement, and strengthens subscriber loyalty.
Many of 2022's trends are optimistic, with brilliant '90s tones and culturally, economically diverse views of the future, online-offline blends and fun mascots. Of course, not everything is flashy, but even the most subdued advances speak to social and environmental awareness, personal engagement, and finding delight in the present.
Brands must be more careful and conscientious in their depiction now than ever before. Involving your audiences at every step of the way and forming personal connections with them will go a long way in carrying your brand to the top!