• Conversation Media

Best of Bobble AI Conversation Media Campaigns in November 2021

Updated: Dec 13, 2021


In recent years, there has been a shift from one-way communication to a two-way conversation. Although this change is prominent in the marketing domain, you can see it everywhere. Marketers who earlier have access to broadcast networks now get instant feedback (both good and bad) on their campaigns. In this age of digital-savvy consumers, brands need to be open and responsive to their customers in order to generate a loyal fan base.




This means that companies should create relationships with their target audience using conversations that will help them create a dialogue with their customers. Let's go over some Bobble led brand collaborations that sparked conversations between brands and their customers. Making brands a part of multiple conversations.

1. Great learning


An e-Learning platform that focuses on comprehensive learning for professionals and students. Bobble made sure that true ambassador integration of the brand can enhance the TVC messages. The importance of career development was also a part of this highly appreciated campaign. The campaign started on the 1st of October this year and it has around 3.97 million views. There are over 22.12k shares till now.


2. Asian Paints

Asian Paints have been a household name for over 60 years. With WhatsApp's 250 million users in India and Bobble's unique insights on consumer behaviour and social trends, it was a perfect match. The campaign was aimed at boosting brand awareness and recall for Asian Paints among households who use chat platforms like WhatsApp as their most loved language of communication.



The campaign reached out to Indian households through their preferred platform: WhatsApp - where people share their thoughts and emotions freely and openly without too much inhibition. It lasted for over 14 days with around 10 million-plus brands imprint. There were around 265K+ content shares.


3. Air Asia

Air Asia is a low-cost carrier that has grown to become the largest airline in the region. They are constantly looking for new ways to make their brand stand out from other airlines, and they've found one in emoji stickers.



People are usually drawn to what they know, so this partnership is important because it can help them grow their customer base among groups of people who may not have flown with Air Asia before. This way, they can quickly establish themselves as the go-to airline for that person's next travel plan. The campaign lasted for over 28 days with around 17 million-plus brand imprints while collecting 639K content shares.



4. Mother dairy

Bobble partnered with Mother Dairy to position their sweets as the go-to product for your sweet tooth cravings this festive season and drive association with 'sweets' & 'Diwali' themes, i.e chats and conversations like Kuch Meetha ho Jaye, Rasgulla Khaoge?




The campaign was there for over 30 days with around 23 million-plus brands imprints. There were around 830K content shares.


5. Shaadi.com

Shaadi.com is the largest matrimonial site in India, with over 7-8 million members. A website that offers matrimonial services to people of all religions and walks of life. Shaadi.com partners with Bobble to boost awareness and recall among young females in the age bracket of 25-30 years of age by leveraging their most loved language of communication - visual stickers, GIFs and emojis in WhatsApp.



To position Shaadi.com as the go-to online matchmaking platform and drive association around ‘marriage’ and ‘Shaadi’ themes, i.e. chats and conversations like ‘will you marry me?’, ‘you complete me’, etc.,

The campaign was there for over 21 days with around 16 million-plus brand imprints. There were around 367K content shares.



CONCLUSION

Building relationships with your customers can be a task. Therefore, making use of conversation media formats like emojis, GIFs, stickers and avatars can help you create a dialogue with customers.

Brands can use these fun formats for anything from promoting your brand in conversations to just creating sharable content for your users across platforms. They can also be used as part of your company's branding strategy instead of or alongside logos and photos.

Do you wonder how certain brands always seem cooler than others? The positive association can help brands create this sense of being trendy. Conversation media can also help brands and businesses define their values, add humour, all the while making brands a direct part of user conversations. Conversation media marketing is one of the most authentic ways a brand can build its story in front of users' eyes.


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